Targeted Event Marketing
From large events to smaller localized grassroots events, AiM’s targeted event marketing can help you with print, planning, production, social media, fulfillment and ROI reporting! We specialize in military marketing and are well-versed with lead generation and filtering. Incorporating Integrated marketing efforts into your strategy such as SMARTmail RSVPs, and social media increases the effectiveness of your message, and increases ROI.
- Client Focused Experience
- Digital Media
- Custom Transit Media
- Event Environments
- Graphic Media for Walls, Windows and Floors
- Outdoor Events
- Conference Events
- Event Displays
- Career Kits
- Storefront Event Environment
We created a microsite for an event to help the state of Indiana publicize a statewide 7-on-7 football event. We incorporated custom print materials that marketed the event in the schools, and hangtags that had a clear event survey call-to-action, that helped us track results. Printed collateral such as brochures and Save the Date cards helped to build awareness of the event. The Indiana Army National Guard had recruiters responsible for their schools on hand, and there was clear communication and a plan of action to keep the players and their families engaged throughout the event. They had high school branded banners to foster pride in their schools and invited the local media outlets to cover the event. Since the event was outdoors, they had National Guard assets such as their humvee and utilized the assets to both entertain and inform the local community on how the Indiana Army National Guard regards their local community and how they appreciate the parents, coaches, and players. These integrated efforts helped to make the event success, foster relationships, build awareness of the Guard and generate leads.
Try our AiM 360 Brand Accelerator for your branded recruiting promotional items, or even COI Recognition Items or Awards. AiM’s customer-centric approach to your targeted marketing event will be results-driven. Contact us today to find out how we can take your event to the next level.
A great resource on how to capture ROI from events is: Adage’s Article: Five Ways Marketers Can Turn their Next Event into a Revenue-Generating Engine